Reel Mood may collect the following categories of personal information from the sources identified below:
Information you actively provide to us: We collect the information you actively provide to us, which may include personal information. For example, when you create an account with Reel Mood, you will be asked to provide your email and year of birth. We may also collect information you submit through other means including email lists, customer service, surveys, contests, promotions, comments directed to us, and your settings.
Usage and log data: We collect information when you use and interact with the Services. For example, we may collect your IP address, device type, device language setting, screen size, device identifiers, advertising identifiers, mobile carrier, browser type, and your actions in the Services, including what content you watch.
a) Use of Personal Information:
We use the categories of personal information listed above for the following purposes:
providing the functionality of the Services and fulfilling your requests;
contacting you, including for promotional purposes;
customizing and recommending content to you;
selecting, optimizing, and measuring the ads on Reel Mood;
optimizing advertising about Reel Mood on other platforms;
enabling interactive content and advertising;
authenticating accounts across devices;
enabling promotions, trials, or subscription offerings through our partners;
improving our Services and developing new products and Services;
business reporting and analysis, including compiling aggregate or anonymized data;
fraud and security monitoring, such as bot detection;
facilitating social sharing, including deep-linking;
allowing you to participate in sweepstakes, contests, or other promotions, should you choose to participate in them;
protecting the rights of you, our other users, and us;
managing payments, subscriptions, and free trials;
any other purpose that is disclosed to you at the time we collect the information or that is related to a request made by you.
We will engage in these activities to manage our contractual relationship with you; to comply with a legal obligation; where we have a legitimate interest in doing so; to protect the vital interests of you, other users’, or Reel Mood staff; or with your consent.
b) Use of Aggregated or De-Identified Information:
We may collect and use information that is not reasonably linked to an individual, device, or household for any purpose. This includes aggregated or de-identified personal information.
We may share your personal information as follows:
Service providers: We may share personal information with third-party service providers for them to facilitate services they provide to us, e.g., the use of a vendor’s software, integration with third party platforms, or embedding SDKs or tags in the Apps or Website. These services include things like website hosting; data storage; data analysis; personalized advertising, ad measurement and verification; conversion tracking; social sharing; payment processing; order fulfillment; information technology and related infrastructure provision; customer service; email and notifications delivery (including marketing messaging); and auditing.
For legal reasons: We may share personal information as we believe necessary or appropriate to comply with applicable laws and regulations; to cooperate with law enforcement; to enforce our terms and conditions; to protect our rights, privacy, safety, or property and/or that of our affiliates, you, or others; to prevent or take action regarding possible illegal activities or a violation of our policies; or for other legal reasons. These obligations may arise from laws or requests from authorities outside your country of residence.
In connection with a sale or business transaction: We may disclose or transfer your personal information to a potential or actual buyer in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), including any due diligence related to such a transaction, in accordance with applicable law.
With your consent or when you otherwise choose to share: We may share personal information with any party when we have your consent or when you otherwise choose to share such information, for example by using our social sharing functions or participating in contests (which may have their own terms).
We use organizational, technical, physical, and administrative data security measures intended to protect personal information within our organization. Note that if you allow others to access your account, they may be able to view information about or stored within your account, including what content you’ve viewed. Please see our vulnerability disclosure program for details on reporting potential security issues.
a) Ads for Reel Mood
We advertise Reel Mood on publishers such as Facebook, Snapchat, and YouTube. When you use Reel Mood or view a Reel Mood ad on one of those publishers, whether or not you click on it, Reel Mood, publishers, and other service providers that perform advertising-related services for us may collect personal information. We may also send them personal data for help optimize and measure our ad campaigns. Publishers may use personal information to optimize the kinds of ads you see and may offer choices about the way they handle personal information. For example, to learn about how Google processes your personal information in relation to serving ads and what choices you may have, visit their site here.
b) Ads on Reel Mood
If you are subscribed to an ad-supported plan, the ads you see may be tailored for you based in part on the personal information we collect from your use of the Services (e.g. your year of birth), as well as information we receive from third parties. Under these plans, you cannot opt out of seeing ads or from having us measure your engagement with the ads, but you can opt out of certain ad targeting based on your activity outside of the Apps or Website. To opt out of that kind of ad targeting, see the Choices section below.
You have the following choices when it comes to our use of your personal information:
a) Ad Targeting
Opt Out of Advanced Ad Personalization
On the ad-supported version of Reel Mood, we will always personalize ads based on your interactions with the app. When Advanced Ad Personalization is enabled, we may further personalize ads based on your activities outside of Reel Mood and permit our partners to use your data to improve their services. To opt out of this activity, please visit the settings of the Reel Mood app, click on Legal & Privacy and Advertising Privacy, and disable “Advanced Ad Personalization.” Alternatively, if you opt out of cross-app advertising on your device, you will be opted out of this activity.
Opt Out of Cross-App Advertising
Cross-app advertising is the collection or use of data collected across different apps to infer your interests and tailor advertising. To opt out of cross-app advertising on your device (including the App), select “Limit Ad Tracking” in your iOS settings or “Opt out of ad personalization” in your Android settings. Details and instructions on how to find these settings on commonly used mobile devices can be found here.
Opt Out of Interest-Based Advertising On Your Browser
To opt out of interest-based advertising from many online advertisers (including some or all of Reel Mood’s digital advertising partners) on your browser, please use the tools available at the appropriate links for your region below.
In Europe or the UK: European Interactive Digital Advertising Alliance (EDAA)
b) Ad Measurement
The App includes software that enables third parties to measure ad viewership and similar statistics. When you enable the “Limit Ad Tracking” or “Opt out of ad personalization” option on your device, user-level demographic measurement on the App will be disabled for certain vendors (e.g,. Nielsen). This will not disable ad measurement for aggregate statistical purposes. Details and instructions on how to find these settings on commonly used mobile devices can be found here. You can also disable this measurement by disabling the Nielsen Measurement setting in the settings of the mobile Apps (Settings > Legal & Privacy > Advertising Privacy > Nielsen Measurement).
c) Marketing Emails and Text Messages
d) Push Notifications
You can choose to receive or disable push notifications from us on your mobile app by adjusting your device settings. A shortcut to those options is available in the mobile Apps’ settings.
If you would like to request to access, correct, update, suppress, restrict, or delete personal information, object to or opt out of the processing of personal information, withdraw your consent for the collection, use, or disclosure of your personal information, or if you would like to request to receive a copy of your personal information (to the extent these rights are provided to you by applicable law), you may contact us in accordance with the Contact Us section below. Please clearly describe your request. We will respond to your request consistent with applicable law.
In your request, please make clear what personal information you would like to have provided or changed, or whether you would like to have your personal information deleted. For your protection, we may only implement requests with respect to the personal information associated with the particular email address that you use to send us your request, and you will be required to verify your identity before we begin implementing your request. If you do not provide information sufficient to verify your identity, we may, in some circumstances, be unable to carry out your request.
We will work to comply with your request as soon as reasonably practicable or as required by applicable law. Please note that if you choose to delete personal information, we may need to retain certain information for purposes such as recordkeeping, security, fraud prevention,legal requirements, and/or to complete any transactions that you began prior to requesting a change or deletion.
We retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:
how long we have a legitimate business need in keeping the personal information, or, if our collection is based on consent, whether you have revoked your consent;
the length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services);
whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
whether retention is advisable to protect our rights or the rights or freedoms of our users (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).
In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Apple, Google, Amazon, Roku, or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any personal information you disclose to other organizations through or in connection with the Services.
The Services are not directed to individuals under the age of seventeen (17) and we do not knowingly collect or sell personal information from children (as defined under applicable law) without involvement and approval of a legal guardian, unless consistent with applicable law.
Your personal information may be stored and processed in any country where we have facilities or in which we engage service providers. By using the Services, you understand that your information may be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your personal information.
Some non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA or UK standards (the full list of these countries is available here). For transfers from the EEA or the UK to countries not considered adequate by the European Commission, we have put in place adequate measures, such as standard contractual clauses adopted by the European Commission to protect your personal information. You may obtain a copy of these measures by contacting us in accordance with the “Contact Us” section below.
Unless we request it, do not send or disclose to us any sensitive personal information (e.g., social security or social insurance numbers, copies of personal identification cards such as drivers licenses, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Services, through customer service, or otherwise.
Our legal bases for processing your personal information are that processing your data is:
Necessary for the performance of a contract between you and us, for example if we’re providing you with a service that you have requested;
Necessary for compliance with Reel Mood’s legal obligations;
Necessary for our legitimate interests, including for the purposes described above;
To protect the vital interests of you or another person; or
With your consent or at your direction.
On matters relating to the processing of personal data, EEA and UK residents may:
Contact us directly at
Lodge a complaint with an EU/EEA/UK data protection authority for your country or region where you have your habitual residence or place of work or where an alleged infringement of applicable data protection law occurs. A list of data protection authorities is available here.
The California Privacy Protection Act (“CCPA”) provides its residents with certain rights. If you are a California resident, the law permits you to request that we disclose to you the following information covering the past twelve months: the categories of personal information we collected about you and the categories of sources from which we collected such personal information; the specific pieces of personal information we collected about you; the business or commercial purpose for collecting or selling (if applicable) personal information about you; the categories of personal information about you that we sold and the categories of third parties to whom we sold such personal information ; and the categories of personal information about you that we otherwise shared or disclosed and the categories of third parties with whom we shared or disclosed such personal information. Additionally, you may request that we delete personal information we have collected from you as defined under the California Privacy Protection Act (“CCPA”).
To make a request to use one of these rights, please contact us in accordance with the “Contact Us” section above. To enable us to verify ownership of your account, you must use the email on your account to make the request. You may designate an authorized agent to make a data request to us on your behalf under the CCPA. In order for such an agent to make a request, they must provide proof of their power of attorney and valid government identification of both the requester and the agent. In some instances, we may decline to honor your request where an exception applies, such as where the disclosure of personal information would adversely affect the rights and freedoms of another California resident. Consistent with California law, we will not charge you different prices or provide a different quality of service if you use your rights unless it relates to the value of the information.
On the advertising-supported version of Reel Mood, we may share information with our vendors in ways that constitute a “sale” of personal information as defined by the CCPA. Specifically, Advanced Ad Personalization enables us to personalize ads based on more of your activity (including outside of Reel Mood) and permits our advertising vendors to use personal data to improve their services. You can opt out of this activity by visiting following the instructions in the Choices section above. We do not “sell” the personal data of a user when we have actual knowledge that they are under the age of 16.
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